Biscuits. A force for social good?

I do like a McVitie’s biscuit. Digestives, Chocolate Digestives, Hobnobs, Chocolate Hobnobs, Fruit Shortcakes. Love em all. And those producers of fine biscuits McVitie's have launched their new campaign. Helping bring all those wonderful biscuits front of mind again (not that they’re ever far away to be honest). The new campaign aims...

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I Know What You’re Thinking.

Neuro-research, behavioural economics, sensory research. Brands are increasingly concentrating on how our minds work, and taking advantage of sophisticated tech innovations in their market research. And the findings only serve to unlock the potential for greater and more successful creative as a result. This article from Marketing Week...

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