FLUENTA
Designing a measured approach
Fluenta are a business at the forefront of precision emissions measurement. They approached us to help them develop a refreshed brand design style. Meeting with them and talking through their objectives, they needed a partner who could move their brand forward through creating a visual approach that reflected their market positioning, and effectively communicated the business they were evolving into – a progressive thinking company committed to helping global organisations measure, control and minimise emissions.
Bringing the brand to life:
Our approach focused on maximising and bringing to the fore key Fluenta assets, and we leaned on existing design cues – their circular arrow roundel and the arrowhead like edges of the logo – to make them work harder for the brand. Using these as a start point, we then introduced a visual representation of the ultrasonic measurement process distinct to Fluenta, further helping us highlight the clear space that exists between Fluenta and their competitors. By overlaying all elements on each other we were able to create a distinctive and clean style, and something only Fluenta could own. Introducing an updated colour palette further added a richness to the new brand design style, delivering a more modern, exciting feel that was both intrinsic to Fluenta and visually more timeless.
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Words from the client:
“Working with Foundry12 on our brand’s evolution has been a remarkable journey. Their methodical and knowledgeable approach helped us define and refine the Fluenta brand. And their expertise was evident at every step.
What set them apart was their ability to guide us through the entire process. Their support was not just professional; it felt personal and tailored to our needs.
The brand refresh has significantly elevated our presence and given our team a renewed sense of purpose and confidence.
We’re immensely grateful and highly recommend their services to any organisation looking to revitalise their brand.”
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