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Ian Bamford FCIM is the founder of Foundry12, a brand strategy and marketing consultancy based in Hertfordshire. He helps SMEs set their direction, sharpen their positioning and hone their messaging, to make their brand their competitive advantage: a commercial asset that de-risks future growth. His 25-plus years in brand and marketing span agency side, including stops at BBH and Iris, and client side as Head of Brand Communications at Ascential. He also writes the Brand Means Business newsletter on LinkedIn, where you can connect with him.