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about the stuff that interests us; the stuff we think matters.

Biscuits. A force for social good?

I do like a McVitie’s biscuit. Digestives, Chocolate Digestives, Hobnobs, Chocolate Hobnobs, Fruit Shortcakes. Love em all. And those producers of fine biscuits McVitie's have launched [...]

Internal v External Agency

One debate that’s generating lots of column inches right now is a business’ internal v external creative structure. Should businesses [...]

I Know What You’re Thinking.

Neuro-research, behavioural economics, sensory research. Brands are increasingly concentrating on how our minds work, and taking advantage of sophisticated tech innovations [...]