Read on…
about the stuff that interests us; the stuff we think matters.
7 keys to delivering effective marketing communication
Great piece from Tom Roach (link below) on how it's reach, attention, creativity, distinctiveness, consistency, emotion and motivation that deliver [...]
Why bother with brand building?
For B2B, just like B2C, investing in both brand and short term tactical activity is a more effective strategy than [...]
Brand Salience: Bringing You and Your Customers Together
Brand salience eh, what is it? Well, let's say you’re at the supermarket doing the weekly shop with your other [...]
Biscuits. A force for social good?
I do like a McVitie’s biscuit. Digestives, Chocolate Digestives, Hobnobs, Chocolate Hobnobs, Fruit Shortcakes. Love em all. And those producers of fine biscuits McVitie's have launched [...]
Do You Know Who You Are?
What you represent? What values you stand for? What your purpose is? The kind of personality you are? How you [...]
Be Brave. It’s OK To Be Disliked.
“It’s OK to be disliked? I can’t afford to be disliked.” We’re all involved in helping businesses strive to become [...]
Internal v External Agency
One debate that’s generating lots of column inches right now is a business’ internal v external creative structure. Should businesses [...]
Chief Growth Officer – There’s An Idea
Chief Growth Officers. They’re springing up all over the place aren’t they. From Coca-Cola and Mondelez down. What a great [...]
I Know What You’re Thinking.
Neuro-research, behavioural economics, sensory research. Brands are increasingly concentrating on how our minds work, and taking advantage of sophisticated tech innovations [...]