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Welcome to our blog. The stuff that interests us; the stuff we think matters. The stuff that can help you build your brand or plan your marketing strategy.
Adding emotion to B2B marketing
Adding emotion to B2B marketing. Are you ready? Feeling curious? OK, let’s do this. You’re more emotionally involved in the [...]
B2B marketing stats you should know
In B2B marketing? Consider these stats: Now, you're planning your budget and the split of activity between performance and brand, [...]
What are distinctive brand assets? And why are they critical in helping you succeed?
Distinctive brand assets are powerful tools your business needs. That’s what. They’re something you can own, no one else. Which, [...]
The 4 Be’s of a strong brand identity.
All businesses want their brand to be the one people choose. The one their customers stay loyal to, and the [...]
More effective marketing – the 4 key questions to ask.
There are 4 just key questions to ask if you want to deliver more effective marketing. Who, What, Why, Where? Simple! But they're [...]
Why you should invest in marketing during a recession
Marketing during a recession or not. It's a difficult decision. Recent announcements of staff cutbacks at tech giants like Alphabet [...]
The psychology of colour in branding
Where does the psychology of colour in branding and marketing come from? We're surrounded by colour. From the natural world [...]
7 keys to delivering effective marketing communication
Great piece from Tom Roach (link below) on how it's reach, attention, creativity, distinctiveness, consistency, emotion and motivation that deliver [...]
Why bother with brand building?
For B2B, just like B2C, investing in both brand and short term tactical activity is a more effective strategy than [...]
Brand Salience: Bringing You and Your Customers Together
Brand salience eh, what is it? Well, let's say you’re at the supermarket doing the weekly shop with your other [...]
Biscuits. A force for social good?
I do like a McVitie’s biscuit. Digestives, Chocolate Digestives, Hobnobs, Chocolate Hobnobs, Fruit Shortcakes. Love em all. And those producers of fine biscuits McVitie's have launched [...]
Do You Know Who You Are?
Do You Know Who You Are? What you represent? The values you stand for? What your brand purpose is? The kind [...]
Be Brave. It’s OK To Be Disliked.
“It’s OK to be disliked? I can’t afford to be disliked.” We’re all involved in helping businesses strive to become [...]
Internal v External Agency
One debate that’s generating lots of column inches right now is a business’ internal v external creative structure. Should businesses [...]
Chief Growth Officer – There’s An Idea
Chief Growth Officer. They’re springing up all over the place aren’t they. From Coca-Cola and Mondelez down. What a great [...]
I Know What You’re Thinking – Behavioural Economics
Neuro-research, behavioural economics, sensory research. Brands are increasingly concentrating on how our minds work, and taking advantage of sophisticated tech innovations [...]
