GES GROW TOGETHER
Working better together
As GES evolve their business, they asked us to create a new brand campaign signalling a shift in their approach. Our task was to develop a message that supported several objectives: the campaign needed to change perception of GES from that of a service contractor to a growth partner. It also needed to communicate how GES is a value led, not services led, integrated business without silos. And one that offers a consistent approach across EMEA. Finally, the campaign needed to set itself apart from the competition and achieve standout, making people stop and take notice.
Bringing it all together.
Working with the GES EMEA marketing team we used customer persona information to gain insight and understand the different challenges each of GES’s target audiences face. Understanding the different challenges, and how GES provides the solutions each target audience is looking for, we developed an approach that tells a story each customer can identify with and see themselves in.
The campaign communicates how sometimes you may already have part of the answer, but working together with GES to compliment the skills or tools you have with those missing pieces of expertise, know-how, tech or support will help deliver on objectives and fuel growth. Copy uses empathy to show how GES understand the challenges you face. Whilst visually the campaign draws attention to the fact that it’s only when you bring everything together with the right partner that something dynamic is created.
Want to know how we could do the same for you?
