Working with the GES EMEA marketing team we used customer persona information to gain insight and understand the different challenges each of GES’s target audiences face. Understanding the different challenges, and how GES provides the solutions each target audience is looking for, we developed an approach that tells a story each customer can identify with and see themselves in.
The campaign communicates how sometimes you may already have part of the answer, but working together with GES to compliment the skills or tools you have with those missing pieces of expertise, know-how, tech or support will help deliver on objectives and fuel growth. Copy uses empathy to show how GES understand the challenges you face. Whilst visually the campaign draws attention to the fact that it’s only when you bring everything together with the right partner that something dynamic is created.
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