SPORT4KIDS
Spreading the word
for kid’s sports camps
A growing franchise organisation, Sport4Kids are committed to building confidence in children through running fun and educational sports classes and holiday camps. With only a few geographic territories initially, we’ve been helping their franchisees expand, build awareness and develop their customer base.
Here’s how we spread the word:
With no defined identity or recognised communication style in existence, our task has been to build a look & feel and provide a consistency of design and messaging. Acting as champions for how the brand communicates across multiple Sport4Kids venues, we’ve defined a creative approach that reflects the fun, energetic, youthful nature of the business across multiple social, digital and offline channels. Social and print campaigns featured strong, clear messaging designed to appeal primarily to parents and guardians.
Want to know how we could do the same for you?
“We started working with Foundry12 over a year and a half ago on the marketing for our start-up Franchise in Sports Education and Coaching for young children based in the West Midlands. I contacted Ian after a recommendation from an existing client of his.
The challenge for us was that although we had access to Company marketing materials, and had used them to some success over the first 6 months, we still didn’t feel we were making enough impact in our local market. Our brand had no real equity or recognition in our geographical target areas and we needed to get more people through the door.
We started discussions with Ian at Foundry12 around how we could make our online and traditional print / poster marketing more targeted and really address the needs and wants of our potential customers. Over a couple of months Ian wanted to really get a good understanding, not only of our business model, offering and customers but more critically of our culture, voice, approach, business “personality” and values.
Since then, Foundry12 have completely transformed our marketing and helped us to really start building our brand locally, conveying an authentic representation of who we are and what we can do.”
David Cox, Principal, Sport4Kids West Midlands
