VISIT BY GES
Showing exhibitors
the whole story
We conceived and delivered a campaign for Visit by GES to promote their combined event registration and data intelligence services. Using an illustrative style that deliberately interrupts the brain’s usual processing of information, the digital, print and event campaign used a bold typography-led approach in GES’s brand colours to focus on the key selling point: enabling exhibitors to understand the whole customer journey picture from registration through to post show.
The what, the why, the where
Working with the Visit by GES marketing team we gleaned insights from understanding the current challenges in the market, and identified a truth that would resonate with the audience. Too many disparate tools were needed currently if you wanted to get a complete picture of customer behaviour, and a single resource didn’t exist that pulled everything together. This truth and the impact on decision making this causes was translated into the visual delivery of the campaign as well as through the messaging.
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