New ownership and a new vision shouldn’t immediately mean everything that exists is dismissed. It’s critical when creating an identity and developing a voice that you understand strengths and weaknesses. And how they contribute towards identifying both a value proposition and brand positioning. DCS have justly earned a reputation for high quality work and timely delivery. The identity and voice we’ve created deliberately build on these strengths, introduce another competitive advantage – location, and signal a new energy and ambition for the business. The end result is a rejuvenated and clearer, more focused positioning.
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