DCS

Helping London get #backtobusiness

Located close to the city, close to Canary Wharf and close to ExCeL, DCS was originally established over 30 years ago. Since coming under new ownership, we’ve been working with them to transform the business, evolving from a traditional printer into an end-to-end provider of marketing communication services & data solutions, to help them get closer to their clients. Beginning with the brand identity, we continue to overhaul all their communication channels including the upcoming website relaunch.

Here’s how we met the brief:

New ownership and a new vision shouldn’t immediately mean everything that exists is dismissed. It’s critical when creating an identity and developing a voice that you understand strengths and weaknesses. And how they contribute towards identifying both a value proposition and brand positioning. DCS have justly earned a reputation for high quality work and timely delivery. The identity and voice we’ve created deliberately build on these strengths, introduce another competitive advantage – location, and signal a new energy and ambition for the business. The end result is a rejuvenated and clearer, more focused positioning.