Adding a shine to a business
about more than just print
After simply being one of many in the highly competitive ‘print crowd’ for a number of years, KNP approached us when they were looking to develop a more distinctive brand that both accurately mirrored what they stand for and created a position that differentiated them from their competition. Since getting together, our ongoing work with KNP has seen us assume control of their ongoing marketing communications, and led to us develop strategies that have successfully delivered customer acquisition and increased revenue.
Here’s how we deliver:
Working closely with the leadership team, we went back to basics to establish and set out KNP’s values and personality traits. Once established, these pivotal elements were embedded as the cornerstones of the brand redevelopment and incorporated, along with the team’s forensic and expert knowledge of all things print, into their message throughout their marketing communications, collateral, social channels and website.
Brand values, proposition & positioning
Tone of voice
Campaign planning & delivery
Content – website, digital, video
Print, Direct Mail, email, Social, Event support, collateral
Want to know how we could do the same for you?
“Foundry12 have really helped my business over the past 24 months. We’ve completely re-positioned KNP, going right back to our values and proposition to create a new identity. And they’ve helped me think strategically about our marketing – what we talk about, how we talk, and how important it is visually to be consistent. The results have been far greater awareness, and hugely increased traffic to our website, generating leads and revenue.”
Dave Gibbons, Managing Director, KNP