Sign & Digital UK brings together innovative businesses and creative individuals looking for new ways to turn their ideas into reality. At the intersection of creativity and cutting-edge tech, it showcases exciting opportunities to realise amazing creativity. We made the individual, and the ideas ‘alive’ in their head central to the campaign, using a fresh visual approach combining a contemporary, design led influence with images of the materials and technology driving the industry forward. This combination allowed us to cement the link between creativity of the mind and the creativity of the industry. Because the reality is, it’s only when something is printed does it move beyond an idea and truly come to life.
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