Creating a brand that creates moments
Stationery Show is the UK’s leading B2B event dedicated to stationery. Needing to maintaining this position and be the show the industry looked to for inspiration and support, we were approached to refresh the brand and create a new campaign to drive it forward.
Here’s how we delivered:
Picking brains, unearthing nuggets from research to get under the skin of the event and understand it’s audience, we drew out the show’s values, identified what it was that stationery means to people and developed a value proposition embodying how the show delivered on that meaning. From there the personality and tone of voice flowed. With everything coming together in a fresh, distinctive campaign that articulated how the Stationery Show brings together an entire industry to create moments for growth, moments for learning, just as stationery creates moments in peoples lives that have personal meaning.
Brand identity & guidelines
Creative, campaign & message development
Print, digital, social, event support
Marketing support collateral
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