For the life you want

A mutual society with a strong sense of community, Swansea Building Society are embarking on a transformation. In the way they offer their services and in the way they communicate those services. To begin the transformation process they needed to understand exactly what it is they stand for, and how their reason for being can help build healthy communities. We were called in to help them realise their brand.

The journey to discovery:

Delving into the business and understanding what it represents at it’s core enabled us to define a new brand platform that positions SBS as a community focused society with firm foundations in place and absolute clarity on their vision and mission. Building the brand and shaping it’s identity has helped build the Society, delivering a clear sense of purpose and the discovery of their true voice. Enabling them to speak in a human manner that removes jargon and financial speak to get to the heart of what it is they help people achieve.

  • Brand vision, mission & values

  • Value proposition & positioning

  • Brand personality & tone of voice

  • Creative development & web design

Want to know how we could do the same for you?

Foundry12 | Swansea Building Society social post on phone

Words from the client:

“Working with Ian and Foundry12 has been an insightful, positive and enjoyable experience. The process, the clarity and direction we were looking for, and the value that’s been added have all contributed to significantly moving Swansea Building Society forward. The work Foundry12 have delivered has better positioned us to meet the needs of our audience and more effectively communicate what we are, what we offer and how we can help our target audience.

From the outset Ian listened to us whilst at the same time challenging us, to shape our brand and build the messages that will resonate with and engage our customers. It’s impact has been positively felt internally and is evident externally in the strong, clear brand identity we now have. It perfectly encapsulates Swansea Building Society and we’re delighted with the results. Our marketing communications are much more distinctive, memorable and focused.

It’s a real pleasure working with Ian, and something I’d strongly recommend to anyone looking for strategic support for their brand and the creative development of their marketing activity.”

Want to know how we could do the same for you?

Foundry12 | Richard Miles Swansea Building Society

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A brand new brand


Showcasing a top team