Driving forward a new
online automotive platform

Auto Resource is a central online hub connecting the UK automotive aftermarket. Providing product and supplier information, industry insight, training and promotions, it brings everyone together in one place for the first time. For it’s launch it needed an identity that established it’s position and communicated everything it offers.

Here’s how we delivered:

An existing client asked us to create a brand identity for a new service they were launching. Taking its cue from their existing brand essence we developed a core message alongside a visual identity that shared many family attributes whilst carving out its own distinct position. Establishing the brand’s identity and defining guidelines, we created the framework and design templates for all online and offline activity. View their site.

  • Brand identity

  • Creative development

  • Campaign development

  • Print, web, social, digital

Want to know how we could do the same for you?

“We’ve been delighted with the service from Foundry12. Ian and his team have helped us to reach great results for new brand designs by questioning our decisions and asking ‘why?’ to understand the brief in order to develop creative and campaigns that work consistently across all channels.

We’ve been able to build and maintain quality marketing materials which communicate a message that resonates with our target audience. There’s no question in our mind that Foundry12 deliver to brief and more!”

Chloe Hyland, Marketing Manager, Automechanika Birmingham

View more work


The whole story


The science of success