Messaging Archives | Foundry12

Customer understanding. Why it underpins everything.

admin2026-02-09T18:28:32+00:00February 9th, 2026|Categories: Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|Tags: Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|

Why your brand needs mental availability

admin2025-10-27T14:16:41+00:00October 27th, 2025|Categories: Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand identity, Brand strategy, Budget, Marketing, Marketing communications, Messaging|

Brand is your CFO’s greatest de-risker

admin2025-10-27T11:23:11+00:00October 9th, 2025|Categories: B2B Marketing, Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand identity, Brand strategy, Budget, Marketing, Marketing communications, Messaging|

Brand drives long-term growth & short-term sales

admin2025-07-15T13:21:34+01:00July 15th, 2025|Categories: B2B Marketing, Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand identity, Brand strategy, Budget, Marketing, Marketing communications, Messaging|

Your brand is your competitive advantage

admin2025-05-20T11:54:27+01:00May 20th, 2025|Categories: B2B Marketing, Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|

Have you got a marketing problem?

admin2025-04-08T11:35:43+01:00April 7th, 2025|Categories: Brand, Brand building, Brand development, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand strategy, Marketing, Marketing communications, Messaging|

Brand strategy doesn’t need to be complicated

admin2025-04-07T17:10:56+01:00March 24th, 2025|Categories: Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|Tags: Brand, Brand building, Brand development, Brand identity, Brand strategy, Marketing, Marketing communications, Messaging|

Adding emotion to B2B marketing

admin2024-08-08T15:11:39+01:00August 5th, 2024|Categories: B2B Marketing, Blog, Brand, Marketing, Marketing communications, Messaging|Tags: B2B Marketing, Brand, Marketing, Marketing communications, Messaging|

More effective marketing – the 4 key questions to ask.

admin2023-03-28T14:51:41+01:00March 23rd, 2023|Categories: Blog, Communications, Marketing, Marketing communications, Marketing thinking, Messaging|Tags: Brand, Communications, Marketing, Marketing communications, Marketing thinking, Messaging|

7 keys to delivering effective marketing communication

admin2023-03-25T12:01:38+00:00October 19th, 2021|Categories: Blog, Brand, Brand identity, Communications, Creativity, Marketing, Marketing communications, Messaging|Tags: Brand, Brand identity, Communications, Creativity, Marketing, Marketing communications, Messaging|