Positioning Archives | Foundry12

Has your business outgrown your brand?

admin2026-08-21T18:18:46+01:00August 21st, 2026|Categories: Brand, Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning, Value Proposition|Tags: Brand, Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning, Value Proposition|

Your brand strategy is invisible to your customers. Your messaging isn’t.

admin2026-07-03T13:21:00+01:00July 3rd, 2026|Categories: Brand, Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning, Value Proposition|Tags: Brand, Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning, Value Proposition|

Why you should value your value proposition

admin2026-06-04T11:23:53+01:00June 4th, 2026|Categories: Brand, Brand building, Brand development, Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Marketing thinking, Messaging, Positioning, Value Proposition|Tags: Brand, Brand building, Brand development, Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Marketing thinking, Messaging, Positioning, Value Proposition|

Brand positioning. What is it and why does it matter?

admin2026-05-05T10:56:33+01:00May 5th, 2026|Categories: Brand, Brand building, Brand development, Brand identity, Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|Tags: Brand, Brand building, Brand development, Brand identity, Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|

Growth doesn’t come from being good. It comes from being chosen.

admin2026-03-09T19:08:14+00:00March 9th, 2026|Categories: Brand, Brand building, Brand development, Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|Tags: Brand, Brand building, Brand development, Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|

Customer understanding. Why it underpins everything.

admin2026-03-09T18:15:48+00:00February 9th, 2026|Categories: Brand positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|Tags: Brand Positioning, Brand strategy, Customer understanding, Marketing, Marketing communications, Messaging, Positioning|